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The most lucrative player-agent relationships in NBA history

If you buy something through a link in this article, we may earn commission. Pricing and availability are subject to change. Story byFrank Urbina, HoopsHypeSat, January 17, 2026 at 2:36 PM UTC·7 min readAgent changes are common in the NBA. Sometimes, however, the bond becomes so strong and successful that it turns into a lifelong friendship.

The most lucrative player-agent relationships in NBA history

Credit: Yahoo

Key Highlights

  • Here are the most profitable agent–player partnerships in NBA history.
  • Unsurprisingly, all but one are still active, as NBA salaries have soared over the past 10 years.1.
  • LeBron James x Rich PaulIMAGNTogether since 2012-13AdvertisementAdvertisementAdvertisementNBA earnings: $491,406,013It should come as no surprise who checks in at No.
  • 1 here, as LeBron James is the highest-paid player of all-time, and he's been repped by the same agent for almost a decade-and-a-half at this point.
  • Rich Paul's relationship with James has helped turn him into one of the top agents in the game, representing the likes of Anthony Davis, Darius Garland and Tyrese Maxey, along with James.
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Sources

  1. The most lucrative player-agent relationships in NBA history

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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