Story byAustin Curtright, USA TODAY NETWORKMon, January 26, 2026 at 5:51 PM UTC·1 min readNielsen on Monday, Jan. 26, revealed the top 10 most-watched men's and women's basketball programs thus far through the 2025-26 college basketball season. The list was, unsurprisingly, dominated by the Big Ten and SEC: The Big Ten in particular had four teams on each of the men's and women's top 10, while the SEC teams had three teams on the men's list and two on the women's list. AdvertisementAdvertisementAdvertisementOther conferences with multiple teams include the ACC (two men's programs) and Big 12 (two women's programs)REQUIRED READING: Paying attention to Texas Tech yet? You should.