UIDAI launches mascot Udai to simplify communication on public understanding of Aadhaar

Key Highlights

• The Aadhaar mascot named Udai will be helpful in making Aadhaar-related information more relatable and people-friendly,” the statement said.
• The mascot is expected to simplify communication on Aadhaar services, including those related to updates, authentication, offline verification, selective sharing of information, new technology adoption, and responsible usage, among others.
• UIDAI Chairman Neelkanth Mishra unveiled the mascot and felicitated the winners at a function in Thiruvananthapuram.
• Mishra said the launch of the mascot marks another step in UIDAI’s ongoing efforts to make Aadhaar communication simpler, more inclusive, and more relatable for over a billion residents of India.
• While launching the mascot, UIDAI CEO Bhuvnesh Kumar said that by inviting people to design and name this mascot through an open national competition, UIDAI reaffirmed a core principle of Aadhaar — participation builds trust and acceptance.