Story byUtah head coach Alex Jensen calls out to his players during an NCAA basketball game against BYU held at the Marriott Center in Provo on Saturday, Jan. 24, 2026. | Isaac Hale, Deseret NewsJoe ColesTue, February 3, 2026 at 11:47 PM UTC·5 min readCollege sports have become more and more professionalized in the NIL and revenue sharing era, with players being paid and teams hiring general managers to oversee the roster and financial allocation. For all intents and purposes, every player is on a one-year deal, with “free agency” happening every season in the transfer portal. AdvertisementAdvertisementAdvertisementThe Runnin’ Utes, which have lost seven of their eight conference games, is in need of a roster upgrade ahead of Alex Jensen’s second season as coach of his alma mater.