Key Highlights
- And the host countrlies seem largely indifferent to the complaints. That shock misunderstands where this tournament is taking place. AdvertisementAdvertisementAdvertisement”Welcome to North America, Europeans.
- You have no idea what we do here,” I said recently — and I stand by it.
- In the United States (Mexico and Canada have no say in this matter so for simplicity, let’s just refer to the United States as the host country since it’s dictating the rules of the game), ticket pricing is not an accessory to the sports business.
- It is the business.
- Everything else — sponsorships, hospitality, broadcast leverage — is built on the assumption that tickets will sell at market-driven prices even before a single person actually takes a seat in the stadium they have a ticket issued for. The American Sports Model: Ticket Revenue First, Everything Else FollowsThat reality was never going to bend for the World Cup, in fact, it’s been enhanced and put it under a microscope. FIFA president Gianni Infantino understands this.
