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Economy

Why Titan’s lab-grown diamond bet looks carefully crafted

Titan Co. Ltd has recently launched its lab-grown diamond brand, beYon, amidst growing competition in India's jewellery market, which is seeing a significant increase in lab-grown diamond adoption. Despite concerns about potential market cannibalization among its existing brands, Titan's share price has surged due to strong jewellery business growth.

Why Titan’s lab-grown diamond bet looks carefully crafted

Credit: Livemint

Key Highlights

  • Titan's lab-grown diamond brand beYon was recently launched.
  • India's lab-grown diamond market is valued at $300–400 million.
  • Titan's shares rose about 6%, reaching an all-time high of ₹4,312.10.
  • De Beers asserts that the demand for natural diamonds in India is still strong.
  • Titan's jewellery market share from studded jewellery is estimated at 12-15%.
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Sources

  1. Why Titan’s lab-grown diamond bet looks carefully crafted
  2. De Beers: Titan’s lab-grown push won’t dull real diamonds

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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