Will Premier League Sponsors Look to Europe After Ban?

Key Highlights

• It appears in televised matches, highlights packages, press photography, social media clips, replica kits, and even video games.
• For sponsors, it offers constant, global visibility that few other assets can match.
• Losing access to this space does not simply reduce exposure; it alters how brands connect with cans and measure return on investment. AdvertisementAdvertisementAdvertisementThis is why the Premier League’s decision carries weight beyond England.
• Sponsors that have built campaigns around front-of-shirt recognition must now decide whether alternative placement offers enough value. What Options Remain in the Premier LeagueDespite the ban, gambling companies are not being forced out of English football altogether.
• Sleeve sponsorships, training kit branding, pitch-side LED advertising, and digital partnerships all remain on the table.