Will TGL build off the momentum of debut season?

Key Highlights

• “I went crazy.”Billy Horschel of Atlanta Drive GC celebrates his shot against the New York Golf Club in the TGL finals at SoFi Center on March 25, 2025, in Palm Beach Gardens, Florida. The second year of TGL begins on Sunday with the raising of Atlanta Drive GC’s inaugural championship banner to the rafters at SoFi Center before a rematch between Atlanta and finalist New York as TGL makes its network TV debut on ABC. Arthur Blank, the owner of the Atlanta Drive, boasted during a celebratory event he hosted in August at the Tour Championship in Atlanta that 23 million people watched the opening season of TGL on ESPN and ESPN2, with an average of 800,000 viewers per telecast.
• He noted that golf was attracting more women, more young people, and a more diverse audience, and he cited that more people played "screen golf" than the real thing.
• He also claimed that the top-selling sets at his chain of PGA Tour Superstores were junior sets.
• Blank even said that if he could buy stock in TGL, he would, three times.
• McCarley, TGL's president, joked that maybe he should be working on taking TGL public. AdvertisementAdvertisementAdvertisementProminent sponsors have been added for the second season, including Hankook Tires and Farmers Insurance as founding partners, which is a promising sign for the upstart league. Golfer Tiger Woods hits the ball out of the bunker at SoFi Center during golf match between Jupiter Links and Los Angeles Golf Club in the TGL on January 14, 2025 in Palm Beach Gardens, Florida. Before, TGL was selling a dream.