Samsung sees AI as something that’ll work better in an ecosystem rather than as an isolated chatbot. The “Companion to AI Living” vision will build with Samsung’s already very extensive AI-enabled, connected ecosystem, by integrating what they call a ‘true AI companion’ experience in their daily life. Difficult to bet against Samsung’s intention or scale, having covered the Bespoke AI for India trajectory that focuses on localisation, transforming Bixby AI into an assistant, and SmartThings as the key for monitoring and managing connected devices at home.
