Key Highlights
- According to IDC, the average smartphone selling price is expected to rise to $465 in 2026, up from $457 in 2025. Memory and other component price fluctuations aren’t new.
- But the ongoing memory price surge is set to cause an upheaval, with entry-level and budget-friendly Android smartphones likely to bear the brunt of the fallout.
- Memory prices are likely to rise 30% this quarter, and another 20% more early next year, on top of 50% price increases we’ve already seen this year, according to Counterpoint Research. Counterpoint ResearchDRAM Price Scenario (DDR5 64GB RDIMM) In markets where affordability and value are key factors behind smartphone purchase decisions, any unexpected price increases can have a significant impact.
- Which is why smartphone manufacturers are turning their focus to value, offering the most bang for your buck with your next buy. And with segment-leading camera hardware and features, impressive performance, fantastic battery life, and a gorgeous design, the realme 16 Pro series is all set to be the value pick in 2026.
- Here’s what you need to know.
