YMU EXCLUSIVE: Lucy Loveridge, the MD of global entertainment at Ant and Dec’s agency YMU, is exiting after four years. Loveridge posted on LinkedIn in the past hour saying she is “so proud of what we achieved as a team in such a short time.” She was brought in by CEO Mary Bekhait in 2022 to run YMU’s creator division and had her role expanded in 2024 to cover global entertainment, overseeing teams who manage the likes of Davina McCall and Fearne Cotton. “With [Mary’s] support, my role expanded to leading a combined creator and entertainment division – one I genuinely believe sets the standard in the industry,” wrote Loveridge.