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YMU Global Entertainment Boss Lucy Loveridge Exiting After Four Years

YMU EXCLUSIVE: Lucy Loveridge, the MD of global entertainment at Ant and Dec’s agency YMU, is exiting after four years. Loveridge posted on LinkedIn in the past hour saying she is “so proud of what we achieved as a team in such a short time.” She was brought in by CEO Mary Bekhait in 2022 to run YMU’s creator division and had her role expanded in 2024 to cover global entertainment, overseeing teams who manage the likes of Davina McCall and Fearne Cotton. “With [Mary’s] support, my role expanded to leading a combined creator and entertainment division – one I genuinely believe sets the standard in the industry,” wrote Loveridge.

YMU

YMU

Credit: Deadline

Key Highlights

  • “I stepped into the entertainment side wanting to learn, and I’m so grateful for how generously the team and our clients brought me in.” Related Stories Agencies Ant & Dec Agency YMU Sets Up Venture Fund To Back Creator & Talent Ventures News G&B Digital Management Signs Lifestyle Creators Mark O'Brien, Eva Amurri, Kellie Brown & Eric Goldie Loveridge, who will leave in April, did not mention next steps.
  • She used to work for rival agency Gleam Futures, where she rose from talent manager to managing partner.
  • Watch on Deadline We are told Bekhait emailed staff earlier this morning breaking the news.
  • Bekhait will step into an MD role in an interim capacity to cover for Loveridge and more information on succession plans will be incoming shortly, we understand.
  • YMU, which also reps the likes of Simon Cowell and Graham Norton, has made a wealth of changes to its business of late.
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Sources

  1. YMU Global Entertainment Boss Lucy Loveridge Exiting After Four Years

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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