Key Highlights
- The news about extra App Store ads isn't a surprise on its own since Apple had already announced last month that it was planning to bring more ads to the App Store but had not given a specific date then.
- While the company says the move is intended to “increase opportunity” for developers to drive downloads, it also creates an additional stream of advertising revenue for the platform.
- In the advertising help page, Apple wrote, “Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search.
- To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries.” “The additional ads will roll out in phases, appearing across all markets by the end of March.
- You don't need to change your campaign in order to be eligible for any new positions.