Key Highlights
- AMC Networks Outcomes, an attribution product, was introduced at last year’s debut ad tech breakfast.
- A number of innovations in AI stemming from a partnership with emerging firm Runway were also featured at the event.
- AMC Networks Outcomes is incorporated into the company’s Audience+ ad platform.
- Like its peers in the linear programming business, AMC Networks is managing through a significant transition of ad dollars and viewing from linear TV to streaming, with digital now accounting for the largest share of total revenue.
- Recent quarters have shown steady declines for advertising overall, but growth in streaming revenue and in digital ad sales.
