Entertainment

‘Black Beauty’ Director Ashley Avis Launches ‘Lost Horses’ Campaign With PSA Set to Billie Eilish’s ‘What Was I Made For?’ at Sundance

January 23, 2026

Jan 23, 2026 6:53am PT ‘Black Beauty’ Director Ashley Avis Launches ‘Lost Horses’ Campaign With PSA Set to Billie Eilish’s ‘What Was I Made For?’ at Sundance By Brent Lang Plus Icon Brent Lang Executive Editor BrentALang Latest Sundance: Chris Pine, Jenny Slate and Judd Apatow Kick Off Bittersweet Opening Night of Final Park City Edition 9 hours ago Netflix Content Chief Bela Bajaria on ‘Frankenstein’ and ‘Train Dreams’ Oscar Nominations, ‘Kpop Demon Hunters’ and the Warner Bros. Deal 17 hours ago 6 Reasons ‘Wicked: For Good’ Was Blanked at the Oscars 20 hours ago See All Courtesy of Virgil Films Writer and director Ashley Avis, best known for the Disney+ adaptation of “Black Beauty” and the upcoming film adaptations of “City of Angels” and “American Wolf,” has launched a new initiative through her nonprofit, the Wild Beauty Foundation (WBF). The Lost Horses campaign hopes to harness the power of film and Hollywood storytelling to spotlight the tens of thousands of horses who disappear into the slaughter pipeline each year—and to rally public support for the Save America’s Forgotten Equines (SAFE) Act (H. R.

The Mustangs Americas Wild Horses

Credit: Variety

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1661/S.
775), which would ban horse slaughter in the United States and the export of horses for slaughter abroad.
Related Stories Golden Globes Snubs and Surprises: Ryan Coogler's 'Sinners' Script Passed Over; Teyana Taylor and Wagner Moura Triumph and More DGA Awards Nominees: Ryan Coogler and Chloe Zhao Make History, Josh Safdie Makes the Cut and Foreign Directors Shut Out The campaign PSA debuts on Jan.
23 and is set to Billie Eilish’s “What Was I Made For?” It features Olympians Jessica Springsteen and Karl Cook, actors, Mackenzie Foy, Beth Behrs, Zosia Mamet, Pom Klementieff, Dermot Mulroney, singer and songwriter Dewey Bunnell of America, the New York Times bestselling poet Atticus and the community-based collective, Compton Cowboys.
Popular on Variety “The story of America’s horses is one of both profound beauty and heartbreak,” said Avis, founder and president of The Wild Beauty Foundation.

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‘Black Beauty’ Director Ashley Avis Launches ‘Lost Horses’ Campaign With PSA Set to Billie Eilish’s ‘What Was I Made For?’ at Sundance

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‘Black Beauty’ Director Ashley Avis Launches ‘Lost Horses’ Campaign With PSA Set to Billie Eilish’s ‘What Was I Made For?’ at Sundance

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