Born Out of Boredom in Lockdown: How CRBN has Established Itself as Pickleball’s Premier Paddle Brand

Key Highlights

• People’s efforts to stay safe led to the pub’s closure, while, in contrast, their pursuit of staying fit fuelled pickleball’s remarkable rise. Also Read: After Falling Behind, Pioneering Pickleball Brand Engage Bets Big on Tech and TalentCost effective publicity Within a year, Gosselin, the original founder of CRBN, transformed himself as an amateur and began competing at a 5.0+ level, the highest level for amateur play.
• As he immersed himself in the sport, he understood its deeper nuances.
• One thing that annoyed him the most was the quality of pickleball’s existing equipment.“He kept saying the same thing to me,” said CRBN co-founder Kyle Goguen.
• “These paddles are not built for the way the game is being played now.”In pursuit of finding a better paddle, Gosselin began experimenting with newer designs.
• The result was a matte-black, laser-engraved paddle with a carbon fiber face that generated increased grit and spin.