British Actors and Other Performers Back Industrial Action Over AI After Landslide Vote

Key Highlights

• The ballot asked: “Are you prepared to refuse to be digitally scanned on set to secure adequate AI protections?,” and 99.6% of them responded “Yes.” Related Stories Josh Brolin Knows Trump as a 'Different Guy' Having 'Been a Friend' of His Before Presidency: 'No Greater Genius Than Him in Marketing' Donald Trump Says CNN Should Be Sold as Part of Any Warner Bros.
• Discovery Deal Because the 'People Running It' Currently Are 'Either Corrupt or Incompetent' Equity commented: “Members are increasingly concerned about the use of their voice and likeness, including being digitally scanned on set.
• Equity is fighting for protections for performers based on the principles of explicit consent, transparency of terms, and fair remuneration for usage.” Popular on Variety The ballot turnout was 75.1%, with eligible voters made up of Equity’s membership working in film and TV – 7,732 actors, stunt performers and dancers.
• The ballot was indicative, which means it is not binding and does not legally cover Equity members to take industrial action – for that, a statutory ballot is needed.
• However, the result shows the strength of feeling among performers about AI, and indicates they are prepared to refuse to be digitally scanned on set – a form of action short of a strike.