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Charli xcx on Her ‘360’-Inspired Super Bowl Ad, Reuniting With Sky Ferreira For ‘Wuthering Heights’ and Improvising With Kylie Jenner in ‘The Moment’: ‘She’s a Natural’

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Charli xcx’s Brat Era may be coming to a close but the pop star brought out the neon green strobe lights one last time for a Super Bowl Poppi commercial, which will debut during the third quarter of the Big Game tonight. The 30-second spot — directed by “The Moment” filmmaker Aidan Zamiri and also starring Rachel Sennott — is in some ways a reference to the pop star’s “360” music video, which transforms everyday locations like a swanky restaurant, a gym and a hospital into bass-thumping raves.

charli xcx super bowl commercial

charli xcx super bowl commercial

Credit: Variety

Key Highlights

  • In the Poppi commercial, a college lecture hall gets the ‘Brat’ makeover when a student cracks open a can of the prebiotic soda, summoning Charli xcx in a pair of rave glasses and leather hot shorts.
  • Related Stories McKenna Grace on the Fun of Glenn Close Yelling at Her in ‘The Hunger Games: Sunrise on the Reaping’ and More From the Dior Addict Sweet Shop Party Model Amelia Gray on Making Her Acting Debut in 'The Beauty' and How 'The Traitors' Affected Mom Lisa Rinna: 'Having to Lie' for That Long 'Does Something to Your Brain' “Whenever we’re together, we have a wild time,” Charli tells Variety of Sennott, who before playing a version of herself in A24’s “The Moment,” appeared in the singer’s “360” music video.
  • “It’s so easy to do stuff with her because she totally gets my world and I get her.” The pair even hit a house party together in L. A after shooting the commercial.
  • “That’s just our energy together,” Charli says.
  • As for Poppi, this marks the third consecutive year the probiotic soda company has aired a Super Bowl ad.
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Sources

  1. Charli xcx on Her ‘360’-Inspired Super Bowl Ad, Reuniting With Sky Ferreira For ‘Wuthering Heights’ and Improvising With Kylie Jenner in ‘The Moment’: ‘She’s a Natural’

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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