Entertainment

Cineverse Launches ‘Return to Silent Hill’ Alternate Reality Game Ahead of Film’s Release (EXCLUSIVE)

January 16, 2026

Jan 16, 2026 7:00am PT Cineverse Launches ‘Return to Silent Hill’ Alternate Reality Game Ahead of Film’s Release (EXCLUSIVE) By Kennedy French Plus Icon Kennedy French Latest Scott Speedman Series ‘RJ Decker’ Sets ABC Premiere Date, ‘The Rookie’ Shifts to Mondays (TV News Roundup) 2 days ago Tribeca Festival Announces New Shorts Competition Category – Film News in Brief 3 days ago Best Moments From the Golden Globes Pre-Show Red Carpet, From ‘Heated Rivalry’ Star Hudson Williams to Elle Fanning and More 4 days ago See All Courtesy of Cineverse Ahead of the Jan. 23 release of “Return to Silent Hill,” distributor Cineverse is taking an unconventional approach to film marketing, launching an Alternate Reality Game (ARG) to catch fire with horror fans across social media. The campaign drops cryptic clues, exclusive clips and hidden lore across Reddit, Instagram and TikTok, leading players to a central hub at youliveherenow. com filled with unlockable content.

'Return to Silent Hill' Alternate Reality Game

Credit: Variety

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The tasks get harder as fans go deeper, but so do the rewards—digital badges, surprises and access to corners of the Silent Hill world they haven’t seen before.
Related Stories 'Industry' Star Ken Leung on Harper Bringing Eric From 'Cozy' Retirement of Golf and Girls in Season 4 Opener: 'He Suddenly Needs Her More Than She Needs Him' 'Industry' Season 4 Premiere Viewership Jumps 20% From Season 3 But the game saves its climax for the big screen.
Moviegoers who show proof of ticket purchase receive a limited-edition postcard from Silent Hill at participating chains nationwide.
It’s the final reward in the ARG—one that’s only unlockable by seeing the film on the big screen.
Popular on Variety The campaign has also included partnerships with retailers like GameStop and encourages players to opt in at select moments to receive future drops and maintain their progress through the game.

News Cineverse Return to Silent Hill

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Cineverse Launches ‘Return to Silent Hill’ Alternate Reality Game Ahead of Film’s Release (EXCLUSIVE)

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Cineverse Launches ‘Return to Silent Hill’ Alternate Reality Game Ahead of Film’s Release (EXCLUSIVE)

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