Crunchyroll Rolls Out Thai-Language Interface, Expands Localized Content Library (EXCLUSIVE)

Key Highlights

• The rollout adds 70-plus new titles to the service – comprising 26 additional Thai dubs and 44 Thai-subtitled offerings – as the company aims to strengthen its position in one of Southeast Asia’s most robust anime markets.
• Related Stories 'Billy Idol Should Be Dead' Acquired by Evan Saxon Productions for Theatrical Rights (EXCLUSIVE) Alex Gibney on Salman Rushdie Sundance Doc 'Knife': It's Really a Doc About Recovery' The service is available starting at THB99 per month ($3.15) or THB799 ($25.50) annually for the Fan tier, with the Mega Fan plan priced at THB119 ($3.80) monthly or THB999 ($31.80) per year.
• Popular on Variety Crunchyroll is currently streaming more than 40 winter season simulcasts with Thai localization, including “Jujutsu Kaisen” Season 3, “Frieren: Beyond Journey’s End” Season 2, “Fire Force” Season 3, “Sentenced to Be a Hero,” “The Demon King’s Daughter is Too Kind!!” and “An Adventurer’s Daily Grind at Age 29.” The expansion comes as Crunchyroll reports a 50% year-over-year increase in viewership from Thailand, which ranks fourth globally for anime engagement.
• The market’s appetite for anime theatrical releases was demonstrated last year when “Demon Slayer: Kimetsu no Yaiba Infinity Castle” became the highest-grossing anime film of all time in the country.
• The streamer plans to continue expanding its Thai offerings throughout 2026, with 147 additional subtitled and dubbed titles planned, along with 19 more catalog titles set for Thai dubbing.