Key Highlights
- Vertical videos produced by users of Sora, whose rollout last fall created a storm of controversy, will be added to Disney+ later this year, the company revealed last month at CES.
- Iger said Monday they will initially be capped at 30 seconds apiece, allowing Disney to benefit from the “huge growth in short-form and user-generated content on other platforms, such as YouTube.” Watch on Deadline Related Stories News Bob Iger Avoids Nostalgia During Disney Results Call But Has Some Advice For Successor: "Trying To Preserve The Status Quo Is A Mistake" News Bob Iger Calls Disney's Fox Acquisition "Ahead Of Its Time" The agreement “jump-starts our ability to have short-form video on Disney+,” Iger said.
- “Additionally, it’s our hope that we will use the Sora tools to enable subscribers of Disney+ to create short-form videos on our platform, through Sora.
- It’s all, I think, a positive step in terms of adding a feature that we believe will greatly enhance engagement.” Asked about potential impact on Disney’s other programming, Iger replied, “I don’t really see that it will have any impact at all.” Hollywood studios are under scrutiny for their handling of AI as above-the-line guilds prepare to start negotiations for new contracts later this year.
- The rise of AI became a contentious element n the previous round of talks, helping to cause a months-long dual strike by the Writers Guild and SAG-AFTRA.
