Key Highlights
- Fanatics Sportsbook is launching a Super Bowl commercial featuring Kendall Jenner.
- The campaign targets a wider audience beyond traditional sports bettors.
- This marks a shift from typical gambling promotions that use former athletes.
Light. Truth. Clarity.
Fanatics Sportsbook is taking a unique approach to its Super Bowl advertising by featuring Kendall Jenner in a commercial aimed at attracting a broader audience to sports betting. This strategy aims to move away from traditional gambling promotions that typically focus on former athletes and cash incentives.

Kendall-Jenner-Fanatics
Credit: Variety
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Entertainment
February 27, 2026

Entertainment
February 27, 2026

Entertainment
February 27, 2026