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First Lady Face-Off: Michelle Obama 2020 Netflix Doc Surges On ‘Melania’ Opening Weekend

Michelle Obama in 'Becoming' Netflix The release of Amazon’s Melania documentary appears to have sparked an interest in other former first ladies. Per Luminate, Netflix‘s Michelle Obama documentary Becoming saw a substantial rise in U. S. viewership over the weekend.

Michelle Obama in 'Becoming'

Michelle Obama in 'Becoming'

Credit: Deadline

Key Highlights

  • The feature, which was released in May 2020, jumped 13,300% in total minutes viewed versus the weekend prior, putting up 47.5 million viewing minutes from January 30-February 1.
  • Related Stories Documentary ‘Melania’ Review: Amazon And Brett Ratner’s Shallow Love Letter To The First Lady’s White House Return Is Self-Serving And Dull Documentary At ‘Melania’ Premiere, Brett Ratner And The First Lady Defend Cost Of Amazon MGM Documentary That’s compared to 354,000 total minutes watched from January 23-25, the measurement company says.
  • For context, that’s just over 480,000 total streaming views (defined as time spent viewing divided by runtime) last weekend.
  • Compared to some of the monster numbers that Netflix puts up for its titles, it’s a drop in the bucket.
  • However, it’s an incredibly significant boost from the hundreds or, on a few random days, few thousand views Becoming saw on any other day in January.
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Sources

  1. First Lady Face-Off: Michelle Obama 2020 Netflix Doc Surges On ‘Melania’ Opening Weekend

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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