Inside Equity & Pact’s Artificial Intelligence Negotiation: UK Union Demands Compensation Clause But Pact Says Its Offer Gives Actors “More Control Over Their Data & Performance Than Counterparts In Other Countries”

Key Highlights

• Watch on Deadline Related Stories News Sylvester Stallone-Backed AI Solutions Provider Largo Acquires E-Poll Market Research News Actors And Musicians Help Launch "Stealing Isn't Innovation" Campaign To Protest Big Tech's Use Of Copyrighted Works In AI Models Sources tell us that Equity wants a payout for all actors whose likenesses are used in this way.
• If a production company sells its back catalog or future content to an AI training company for training large language models (LLMs), then Equity wants all members who appear in this footage to receive a payout.
• We understand Equity is saying these payments should be backdated.
• While we do not know in detail what Pact has offered Equity coming into these negotiations, a spokesman for Pact told us the body, which represents hundreds of UK production companies, has “offered AI terms to Equity’s members that are in line with those demonstrably working in other territories.” Pact negotiators stress that no production company is engaging in the behavior that Equity is targeting for compensation.
• “Given the protections also available under UK Data Protection law, it could be said that British actors would have more control over their data and performance than their counterparts in other countries,” added the spokesman of Pact’s offer.