Health

ITV agrees to invest £3m in fitness app created by Joe Wicks

December 31, 2025

ITV has committed to investing up to £3 million in Joe Wicks' fitness app, The Body Coach, which gained popularity during the Covid pandemic. This partnership aims to promote health and wellbeing through advertising on ITV’s channels and its video platform, ITVX.

ITV agrees to invest £3m in fitness app created by Joe Wicks

Credit: Theguardian

Key Highlights

ITV invests up to £3 million in The Body Coach app by Joe Wicks.
The app gained popularity during the pandemic for home workouts.
The partnership will include advertising on ITV and ITVX.
Wicks aims to spread a positive health message to millions.

Sources

ITV agrees to invest £3m in fitness app created by Joe Wicks

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

ITV agrees to invest £3m in fitness app created by Joe Wicks

Key Highlights

Sources

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