Key Highlights
- James Cameron is directing 'Avatar: Fire and Ash'.
- He banned the use of generative AI in the film.
- Cameron stated that the industry should honor and celebrate actors.
- This reflects a broader concern about AI's role in filmmaking.
Light. Truth. Clarity.
James Cameron has prohibited the use of generative AI in the production of 'Avatar: Fire and Ash,' emphasizing the importance of honoring and celebrating human actors rather than replacing them with technology. This decision highlights a growing sentiment in the film industry regarding the role of AI in creative processes.

AVATAR: FIRE AND ASH, US Dolby Cinema poster, from left: Zoe Saldana as Neytiri, Sam Worthington as Sully, 2025. ©
Credit: 20th Century Studios / courtesy Everett Collection
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