Key Highlights
- NBCUniversal's ad inventory for the 2026 Winter Olympics is fully sold out.
- This sellout is the earliest recorded for any Winter Olympics.
- The event will be featured alongside the Super Bowl and NBA All-Star Game in a 'Legendary February' programming lineup.
- Streaming service Peacock will play a significant role in the Olympics coverage.
- The 2024 Summer Olympics saw a record ad revenue of over $1.25 billion for Peacock.
