NBCUniversal and Visa Tap Creators Allie and Isaac to Create Content Around Super Bowl and Winter Olympics

Key Highlights

• Kuch and Rochell, who are married, will produce content that is aimed to capture major moments of both events, as well as behind the scenes glimpses and personal stories of athletes going for the gold in Milan-Cortina and the Lombardi gold in Santa Clara.
• The effort with the popular creators is part of NBCUniversal’s effort to amp up its “Legendary February” promo campaign to viewers emphasizing that it has the Super Bowl and the Winter Olympics in the same short month.
• Related Stories Josh Gad to Lead Simon Curtis' 'Gerron's Last Film,' Inspired by Jewish Actor and Director Forced to Make Propaganda Movie for Nazis LISTEN: 'Melania' Surprises, 'Iron Lung' Soars at Box Office; Disney's 'Healthy Competition' as CEO Transition Looms The content produced by the duo known as Allie and Isaac, who are married, will run almost entirely on social media and digital video platforms.
• It will be distributed not on NBCUniversal’s linear platforms by via the social and digital platforms of NBCUniversal and Visa and potentially other partners.
• The deal marks another evolution for television advertising as it is a marketing deal not tied to traditional metrics or time spans.