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NBCUniversal’s Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers

The Olympic rings come together as a fireworks display is seen during the opening ceremony of the Milano Cortina 2026 Winter Olympics at San Siro Stadium February 06, 2026 in Milan, Italy. Photo by Jared C. Tilton/ NBCUniversal‘s coverage of the Milan Cortina Olympics‘ flashy opening ceremony averaged 21.4 million viewers on NBC and Peacock, a jump of 34% from the opening for the 2022 winter games in Beijing, per preliminary data from Nielsen and digital data from Adobe Analytics.

The Olympic rings come together as a fireworks display is seen during the opening ceremony of the Milano Cortina 2026 Winter Olympics at San Siro Stadium February 06, 2026 in Milan, Italy

The Olympic rings come together as a fireworks display is seen during the opening ceremony of the Milano Cortina 2026 Winter Olympics at San Siro Stadium February 06, 2026 in Milan, Italy

Credit: Deadline

Key Highlights

  • The opener — which featured a dazzling fireworks show of the Olympic rings, Mariah Carey’s Italian ballad performance and spectators’ prominent geopolitical opinions on display via jeers for Vice President JD Vance and Israel’s team — kickstarted the preeminent international sporting extavaganza from four different locations.
  • Related Stories News Super Bowl Ads: 5 Things To Watch In This Year's Brand Battle News Winter OIympics Have Familiar TV Feel (Yes, CNBC Still Airs Curling) But Also A Few New Wrinkles Led by Peacock, it was NBCUniversal’s most-streamed winter games opening ceremony ever, with its audience up by nearly six million viewers from Beijing’s 15.9 million watchers.
  • Watch on Deadline Some context for the feat: Peacock’s popularity has grown year-to-year since 2022, when it had just 9 million standalone subscribers and another 7 million via paid bundles.
  • As of January 2026, the streamer’s subscriber count stands at 44 million, so viewership gains are natural and to be expected.
  • Additionally, Milan’s time difference with the U. S.
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Sources

  1. NBCUniversal’s Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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