Entertainment

Netflix’s Ted Sarandos Continues To Bang Pro-Cinema Drum As Streamer Eyes Warner Bros: “When This Deal Closes, We Will Be In The Theatrical Business”

January 21, 2026

Ted Sarandos Days after telling the New York Times that Netflix would commit to a 45-day theatrical window after its acquisition of Warner Bros, the streamer’s co-CEO Ted Sarandos reiterated that pro-cinema message on a Q4 earnings YouTube video this afternoon. “I have in the past made observations about the theatrical business. We were not in the theatrical business when I made those observations,” says Sarandos who has poured cold water on moviegoing and cinemas in myriad public appearances going back several years.

Ted Sarandos

Credit: Deadline

Key Highlights

“When this deal closes, we will be in the theatrical business,” he emphasized.
Watch on Deadline Related Stories News 'Boots' Most Watched July-Dec '25 Netflix Series To Get Ax: The Numbers Behind Surprise Cancellation Executives Netflix Execs Keep Stumping For Warner Bros.
Deal, Say The $83B Stunner Is In Line With Pivots On Ads & Sports Explaining why he finally drank the motion picture Kool-Aid, Sarandos said, “This is a business and not a religion, so conditions change and insights change.
And we have a culture that we reevaluate things when they do.” He pointed to examples of how Netflix has evolved its business attitudes and made pivots, i. e.
with sports, live programming and running ads.

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Netflix’s Ted Sarandos Continues To Bang Pro-Cinema Drum As Streamer Eyes Warner Bros: “When This Deal Closes, We Will Be In The Theatrical Business”

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Netflix’s Ted Sarandos Continues To Bang Pro-Cinema Drum As Streamer Eyes Warner Bros: “When This Deal Closes, We Will Be In The Theatrical Business”

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