Key Highlights
- That’s a minor 4% uptick over last year’s Commanders-Eagles NFC face-off.
- But, when taking into consideration some of Nielsen’s recent measurement adjustments, the difference is likely negligible.
- Related Stories News Super Bowl LX Set With New England Patriots Vs.
- Seattle Seahawks Game After Winning AFC & NFC Championship Titles Casting ‘Eternally Yours’: Allegra Edwards Set As Female Lead Of CBS Comedy Pilot From ‘Ghosts’ EPs All networks began reporting Nielsen’s Big Data + Panel numbers this TV season, which combines traditional panel measurement with data from cable, satellite set-top boxes and smart TVs spanning some 45 million households and 75 million devices.
- Per guidance from the company itself, networks are able to compare with last year’s Panel Only numbers — but there is likely to be a blanket 4%-6% uptick simply because of the expansion in measured devices.
