Entertainment

Peacock To Integrate Dolby Picture And Sound Technology, Calling It A Streaming First

January 6, 2026

Peacock partners with Dolby Courtesy NBCUniversal‘s Peacock is integrating Dolby‘s full set of picture and sound technology, calling the move a streaming first. Announced Monday evening at CES in Las Vegas, the initiative is designed to make pay-1 movies from Universal, marquee live sports like the NFL, NBA and Premier League more engaging. Dolby Vision and Dolby Atmos will be rolled out later this year on live sporting events on Peacock, which is also integrating Dolby Vision 2 and Dolby AC-4 after their launch later in 2026.

Peacock Adding Dolby's Full Set Of Picture & Sound Technology, Calling It A Streaming First

Credit: Deadline

Key Highlights

At 41 million subscribers, Peacock significantly trails other subscription players in streaming.
It phased in a price hike last fall, adding $3 to the monthly cost of Peacock Premium, which is now $10.99.
The Winter Olympics in Milan-Cortina, Italy, along with the Super Bowl and NBA All-Star Game, will make February a powerhouse month for Peacock and could help move the subscriber needle.
Related Stories Executives NBCUniversal, AWS, Adobe & WPP Execs On Balancing AI Ad Innovation With IP Protection News 'Black Phone 2' Sets Peacock Premiere Date Dolby says its tools address streaming viewer complaints that the picture can be too dark in certain scenes.
They say they also make color more vibrant and dialogue clearer and crisper, while also providing enhanced sonic atmosphere from sports venues.

News Peacock Streaming NBCUniversal CES Dolby Dolby Laboratories

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Peacock To Integrate Dolby Picture And Sound Technology, Calling It A Streaming First

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Peacock To Integrate Dolby Picture And Sound Technology, Calling It A Streaming First

Key Highlights

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