Jan 29, 2026 7:00am PT Pepsi Lures Coca-Cola’s Popular Polar Bears to Super Bowl in Soda-Wars Surprise By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Hims & Hers Super Bowl Commercial Spotlights Cancer Detection, GLP-1 Microdoses 1 hour ago Comcast Q4 Sees Fall in Cable Revenue, Wider Peacock Losses, Despite Boost in Ads, Wireless, Theme Parks 3 hours ago CBS News Seeks Buyouts at ‘Evening News’ 22 hours ago See All Courtesy of Pepsi Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as one of the company’s popular animated polar bears, and eventually convinces the white bruin to shift his allegiance from Coke to Pepsi Zero Sugar. Related Stories Nielsen's New Ratings Data Could Give Cable a Short-Term Boost 'Stranger Things,' 'Squid Game' Top Nielsen's Most-Streamed Original Series of 2025 List “For decades, Pepsi has embraced being the challenger cola brand, yet we keep proving we’re #1 where it matters most: taste,” said Gustavo Reyna, Pepsi’s vice president of marketing, in a prepared statement.
