Entertainment

Pizza Hut Exits Super Bowl Pre-Game After Years of Running Ads to Tout Take-Out

January 30, 2026

Jan 30, 2026 12:35pm PT Pizza Hut Exits Super Bowl Pre-Game After Years of Running Ads to Tout Take-Out By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Pizza Hut Exits Super Bowl Pre-Game After Years of Running Ads to Tout Take-Out 17 minutes ago Shane Gillis, Post Malone, Peyton Manning Fall for Bud Light in Latest Super Bowl Commercial 7 hours ago Kara Swisher to Explore Longevity, Anti-Aging in New CNN Documentary Series 1 day ago See All Pizza Hut is slicing out a venue that has long been a favorite place for its commercials, exiting the hours ahead of the Super Bowl, where it has spent years running commercials urging people to order pies, wings and more. The Yum Brands restaurant chain is not expected to appear in ad breaks during pre-game programming on NBC, according to two people familiar with the matter. Pizza Hut did not respond to a query seeking comment.

Getty Images)

Credit: LONDON, ENGLAND - OCTOBER 22: A general view of a Pizza Hut restaurant on The Strand on October 22, 2025 in London, England. Pizza Hut has confirmed that 68 restaurants are to close as part of a restructuring plan. (Photo by Alishia Abodunde/

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NBC will telecast Super Bowl LX, which will feature the Seattle Seahawks squaring off against the New England Patriots on February 8.
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1 at U. K.-Ireland Box Office as ‘Hamnet’ Holds Strong 'Hamnet' Team on Chloé Zhao's Directing, Leadership and Her Cameo During the Final Globe Theater Scene Pizza Hut has been a Super Bowl pre-game mainstay, running commercials for its menu for at least a decade, according to data from iSpot, a tracker of ad-spending data.
Its ties to pre-game coverage go back even further.
In 2006, for example, Pizza Hut gained notice for a Super Bowl pre-game commercial that featured Jessica Simpson and the Muppet Miss Piggy feuding over a decision to wear the same outfit.

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Pizza Hut Exits Super Bowl Pre-Game After Years of Running Ads to Tout Take-Out

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Pizza Hut Exits Super Bowl Pre-Game After Years of Running Ads to Tout Take-Out

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