Prince’s ‘When Doves Cry’ and ‘Purple Rain’ Spotify Streams More Than Double in ‘Stranger Things’ Series Finale Surge

Key Highlights

• Deal 2 days ago See All Prince is seeing a significant Spotify streaming boost in his catalog thanks to key syncs in the series finale of “Stranger Things.” Since the episode debuted on New Year’s Eve, “Purple Rain” has seen a 243 percent increase in Spotify global streams and a 577 percent surge in global Gen-Z streams specifically, Variety can exclusively reveal.
• “When Doves Cry” also saw a 200 percent boost in global streams, as well as a 128 percent increase in Gen Z streams.
• Overall streams of Prince‘s catalog have climbed 190 percent, with an 88 percent uptick in Gen Z streams.
• “When Doves Cry” and “Purple Rain” were featured at pivotal moments in the finale.
• When the “Stranger Things” heroes set the explosives to destroy the Upside Down for once and for all, they put on Side Two of “Purple Rain,” which starts with “When Doves Cry” and ends with the title track.