Rare Movie Ads From 120 Years of Variety: ‘Star Wars,’ ‘Chinatown,’ ‘Clueless,’ ‘The Matrix’ and More

Dec 28, 2025 3:18pm PT Rare Movie Ads From 120 Years of Variety: ‘Star Wars,’ ‘Chinatown,’ ‘Clueless,’ ‘The Matrix’ and More By Cynthia Littleton Plus Icon Cynthia Littleton Business Editor @Variety_Cynthia Latest Mohammad Bakri, Palestinian Actor and Director Known for ‘Homeland,’ ‘Beyond the Walls’ and Docu ‘Jenin, Jenin,’ Dies at 72 3 days ago Pat Finn, a Second City Alum Known for Roles on ‘The Middle’ and ‘Ed,’ Dies at 60 4 days ago Wondery Founder Hernan Lopez Breaks Silence as Justice Department Moves to Dismiss Long-Running Bribery Case Against Former Fox Executive 1 week ago See All The movie business grew up in the pages of Variety. There is no more comprehensive chronicle of film history than Variety – hands down, no contest, case closed. This gallery backs up that bold statement by offering an array of amazing movie and movie-related advertisements drawn from Variety’s 120 years of covering entertainment and Hollywood.