Report: West Ham have joined the race to sign Premier League striker

Key Highlights

• The squad is short in key areas, particularly in attack, and there is a growing internal belief that failure to act decisively could leave the club exposed in a tightening relegation battle. Photo IMAGOWest Ham January strategy under scrutinyWest Ham’s league position has sharpened focus at board level.
• The sense inside the club is that previous transfer windows have lacked cohesion, leaving a group short on athleticism and consistency.
• January, therefore, is being viewed as corrective rather than opportunistic. AdvertisementAdvertisementAdvertisementFinancial constraints remain a factor, with profitability and sustainability rules limiting outright spending.
• However, there is acceptance that funds must be found, either through creative deal structures or player movement.
• Loan exits, deferred payments and conditional clauses are all on the table as West Ham attempt to strengthen without breaching regulations. Recruitment staff have been tasked with identifying players capable of adapting immediately to the Premier League’s physical demands.