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Entertainment

‘Send Help’ & ‘Iron Lung’ Continue To Battle Over Slow Super Bowl Weekend – Box Office Preview

'Send Help' and 'Iron Lung' Everett Collection While some major studios have no problem spending theatrical P&A to buy a pricey spot during the Big Game for a tentpole down the road, post Covid they’ve shown little interest in attempting to open a movie with any sizable marketing spend over Super Bowl. Gone are the days when they were able to launch a Taken or Hannah Montana movie. That’s so pre-streaming.

Send Help and Iron Lung

Send Help and Iron Lung

Credit: Deadline

Key Highlights

  • It’s just not worth the money if an audience of 128 million isn’t there on a Sunday.
  • In addition, Super Bowl weekend can sometimes rank as the lowest of the year, which was the case in 2024 with $37M.
  • Last year, Super Bowl weekend ranked as the second lowest frame at the B. O.
  • with $54.2M.
  • Related Stories Sports NFL Chief Of Security Says There's "No Planned ICE Enforcement" For Super Bowl: "Nothing On Our Radar" News YouTube Will Give The Oscars "A Little Bit Of A Zhuzh-Up", Exec Says; 'Iron Lung' Smash Is Both "Scary" And "Fruitful For The Industry" As such, this year’s Super Bowl weekend has 20th Century Studios’ Sam Raimi island thriller Send Help and Markiplier’s independently distributed Iron Lung fighting over first place (again).
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Sources

  1. ‘Send Help’ & ‘Iron Lung’ Continue To Battle Over Slow Super Bowl Weekend – Box Office Preview

This quick summary is automatically generated using AI based on reports from multiple news sources. The content has not been reviewed or verified by humans. For complete details, accuracy, and context, please refer to the original published articles.

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