Key Highlights
- Related Stories News Bad Bunny Addresses Guest Stars At Super Bowl LX Halftime Show & Says Viewers “Don’t Have To Learn Spanish” & Let The “Heartbeat Dance” News Winter OIympics Have Familiar TV Feel (Yes, CNBC Still Airs Curling) But Also A Few New Wrinkles NBCUniversal said it sold out of ad inventory way back in September, with rates in the $8 million range for a 30-second spot (though a handful commanded $10 million).
- The company has created packages for advertisers across its “Legendary February,” which also includes the Winter Olympics and the NBA All-Star Game.
- Watch on Deadline Here are five things to keep an eye on as this year’s brand blitz plays out: 1.
- Such A Tease A lot of ad campaigns now include 5-to-10-second teases for the eventually longer-form spot.
- While shorter glimpses make sense for digital, many now air on linear, as was the case for the Spike Jonze-directed Instacart plug featuring Ben Stiller and singer Benson Boone, or one for State Farm featuring Keegan-Michael Key and Danny McBride.
