‘Sweetness’ Filmmaker Emma Higgins Inks With Verve

Key Highlights

• She then takes it upon herself to help him, forcing her teenage fantasies into reality.
• Related Stories Agencies Verve Signs 'Marty Supreme's Emory Cohen Agencies Verve Restructure Sees Three Agents Departing “Emma is an original voice redefining what female-led genre can be, and her film Sweetness floored us.
• It is bold, propulsive, emotionally rich, and wildly original,” the Verve principals told us.
• (Check out a trailer for the film above.) Watch on Deadline A self-taught Canadian filmmaker interested in telling stories she hasn’t seen before through a genre lens, Higgins first garnered attention in the commercial space, collaborating with brands like Rockstar Energy, YouTube, Chime, A&W, Cheetos and Best Buy, and as the director of such music videos as Jessie Reyez’s “No One’s in the Room,” for which she earned the award for Video of the Year at the Juno Awards in 2021.
• Higgins said that she knew she had to sign with Verve “because their team makes me feel excited about writing, directing and movies in general.