Key Highlights
- However, it turned out the hype was only until its first batch came to the nation. The trend concerning Tesla in India took a U-turn as the company faces challenges selling its imported EVs.
- Bloomberg reported that Tesla is under pressure as its one-third of the first batch is still sitting inside the showroom. STORY CONTINUES BELOW THIS ADNow to boost the sale, Tesla is offering attractive discounts on select models. Tesla discounts to boost salesSluggish demand has left roughly 100 Model Y SUVs unsold almost four months after Tesla imported around 300 units into India, according to people familiar with the matter, cited by Bloomberg. To clear stock, the company is reportedly offering discreet discounts of up to Rs 2,00,000 on select Model Y variants, approaching potential buyers individually rather than announcing a formal nationwide offer. More from Auto Tesla’s EU sales dropped by half because of Elon Musk's antics in Germany’s elections Tesla’s first EV shipments to arrive at Mumbai port, first lot to be sold in Bengaluru, Delhi, and MumbaiThe lukewarm response highlights the contrast between Tesla’s global brand appeal and the challenging realities of the Indian car market. Why the slow conversions?Tesla’s long-anticipated India debut has so far revolved around a single model — the Model Y.
- Priced from nearly $70,000, the SUV sits at the top end of India’s electric vehicle market, far beyond the price range of most locally available EVs.
- While Tesla initially secured around 600 bookings, Bloomberg reported, many of those reservations have yet to materialise into confirmed sales. Official figures underscore the sluggish progress.
- Bloomberg reports that Tesla registered only 227 vehicles in India throughout 2025, a modest number that reflects weaker-than-expected follow-through from early buyers. Sources familiar with the company’s rollout said that a large share of customers who paid deposits are now reluctant to finalise purchases, particularly for the shorter-range Model Y. Interest in the long-range variant remains stronger, but deliveries have been slow, adding to unsold stock and dampening early momentum. The underwhelming start stands in sharp contrast to India’s booming electric vehicle sector.
