Mohammed Al-Ansari and Khaled Zidan at Red Sea Souk Awards, Mohammed Al-Ansari courtesy One of Saudi Arabia’s best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a new initiative bannered Habbar Film Marketing, aimed at connecting both local and international movies with Saudi audiences. Mohammed Al-Ansari, who is leading the new arm, says the company aims to tap into its knowledge of the Saudi population gleaned over a decade of creating advertising and marketing campaigns for the territory.
