Key Highlights
- The pair will also hand brands and advertisers access to WBD’s ‘in-game’ and event clips, which will be prioritized on X’s feeds and localized for audiences in markets across Europe.
- The partnership follows a similar one from the Paris Olympic games, which X said generated 2.4 trillion impressions, 8.2 billion sports posts, 221 billion video views, and 238 million organic posts from 23 million authors.
- Related Stories News Netflix-Warner Deal: Top UK Lawmakers Demand Antitrust Investigation, Warning Takeover Poses "Stark" Danger To Cinemas News Warner Bros Discovery Pips Universal To Lead Nominations At BAFTA Film Awards WBD and X said that the collaboration will “fuse” X’s “real time sports conversations” with WBD networks and streamers like HBO Max, Eurosport and TNT Sports.
- Watch on Deadline The winter olympics, which take place February 6 to 22 in Milan and will feature stars like American snowboarder Chloe Kim and figure skater Ilia Malinin, are being streamed on HBO Max across Europe and Discovery+ in the UK.
- Local broadcasters use the same feed from the olympics.
