Key Highlights
- 4 unveiling, Al Roker retorted “otherwise known as white.”Others have denounced Cloud Dancer as tone deaf and “white washing,” expressing other controversial takes.
- Cloud Dancer is described by Pantone as a “billowy, balanced white imbued with a feeling of serenity.”Courtesy of The Development / PantoneRead on to learn all about the controversy over Pantone's 2026 Color of the Year. What Is the Pantone Color of the Year?The Pantone Color Institute has been choosing an annual color of the year since late 1999 when it deemed Cerulean Blue 2000’s Color of the Year, WWD reported.
- It called the soft blue shade the “Color of the Millennium” and said it inspired hope. The institute’s color experts “comb the world looking for new color influences” to choose its star shade each year, according to Pantone’s website.
- Each year’s color is influenced by everything from movies and fashion to art and travel destinations, and more.
- Colors are also inspired by lifestyle trends, new technologies, sports and socio-economic conditions. Additionally, a Pantone spokesperson tells TODAY. com, “The Pantone Color of the Year selection process is driven by the color/colors that are bubbling up across design and tying this to the zeitgeist.
