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At the Rising Bharat Summit 2026, Pernod Ricard India CEO Jean Touboul highlighted the upcoming boom in India's alcoholic beverage market, driven by a surge in young consumers, premiumization trends, and increasing demand from smaller cities. The company is poised to surpass United Spirits Limited in market value as competition intensifies in the sector.
apam, New Delhi on February 28, 2026. File Image/Network18
Credit: Jean Touboul, Pernod Ricard India CEO can be seen on a screen at a Rising Bharat Summit session titled 'India's Turn: Global Brands Bet Big' at Bharat Mand
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